Juniper Mutton at the World Expo

PEELHAMS AIR DRIED SMOKED JUNIPER MUTTON IS ONE OF THE EXHIBITS BEING DEMONSTRATED STARTING TODAY AT 

SCOTLAND AT WORLD EXPO MILAN 2015 

We are very proud that our Air-dried Smoked Juniper Mutton was selected with other Scottish artisan food products to make the journey to the World  Expo in Milan which starts today (10th September). Described  by Judges as  “Rich, mature, mellow with a distinct and lingering taste”, “The most gastronomically promising product of the day” at the Soil Association ‘Dragons Den’ last year where it was given the BEST TASTE AWARD of the event, we hope that it will be thoroughly enjoyed by visitors to the Scottish showcase at the UK Pavilion.  The following excerpt describes Scotlands presence at the Expo in more detail.

Scottish food, drink, tourism and sustainability are the focus of a four-day Scottish showcase on the UK pavilion at the World Expo in Milan 10-13 September. As part of Scotland’s Year of Food and Drink 2015 activity, ‘Scotland at the Expo’ will reach an estimated 75,000 visitors to the UK Pavilion from Italy, Europe and the rest of the world.

VisitScotland will promote Scotland’s great food and drink to an international audience. Visitors will sample some of Scotland’s best whisky and beer and taste authentic Scottish food specially devised for the Expo by top Scottish chef Tom Lewis. Zero Waste Scotland and the Scottish Government will share examples of innovation and sustainable best practice from across Scotland’s food and drinks sector with policy and industry experts from Italy and Europe.

Scotland Food & Drink is working closely with all partners to make the most of the opportunity for Scottish food and drink producers showcased at the event across menus, tastings and demonstrations. The organisation supported event caterer Mossiman’s to identify numerous potential Scottish suppliers from which to source ingredients which met their requirements. The producers featured include Scotland Food & Drink Excellence Awards finalists and winners.

Scotland Food & Drink are working to support the exposure of Scottish producers participating in Milan Expo. Working in collaboration with all partners involved including Scottish Government and VisitScotland, Scotland Food & Drink will promote the activity through the organisation’s news pages on www.foodanddrink.scot supported by promotion through social media and the organisation’s e-comms. Channels include @scotfooddrink (B2B), @Eat_Scottish (B2C) and the Eat Scottish page on Facebook /eatscottish. The story will feature on the Eat Scottish blog at www.eat-scottish.co.uk and be promoted through Scotland Food & Drink channels on LinkedIn. Follow chef Tom Lewis at @MhorHotel.

A news release was issued by the Scottish Government at the end of August, it is available to view here. A follow up piece is being explored looking at the opportunity and the participating producers for publication during or shortly after Scotland at Expo.